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BRAND LOVE
WELCOME!
Welcome
MODULE ONE: Defining Your Brand
What is a brand?
The 5 Essential Elements of a Brand
Getting Clear About Your Business
Writing Your Mission Statement
Defining Your Target Audience
Positioning Your Brand
MODULE TWO: Writing Your Brand Story
Developing Your Brand Story
Defining Your Brand’s Personality
Picking a Name + a Tagline
Developing Your Voice
MODULE THREE: Defining Your Brand's Visual Aesthetic
Brand Familiarity
Creating a Mood Board
Choosing Brand Fonts
Choosing a Color Pallette
Creating a Logo
TUTORIAL: Creating a Logo in Google Drawings
TUTORIAL: Creating a Logo in Canva
Iconography
MODULE FOUR: Branding Your Website
Goals For Branding Your Website
Branding Your Website
Branded Copy
Must-Have Elements on Your Website
MODULE FIVE: Weaving Your Brand Into Your Business
Client/Customer Interaction, Processes and Systems
Branding Your Social Media
Email Marketing
Bonus Materials
Brand Love Course Workbook
Defining Your Target Audience
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